From Belle Chou, President – Honoring legacy, leading with purpose, and innovating with heart.
SW was founded on love, hope, and purpose. It began with my late mother — a visionary woman who believed in working hard, doing good, and lifting others along the way.
Her legacy lives in everything we do, and as the second-generation leader of this company, I carry it forward with pride and purpose.
The name SW comes from my parents’ names. But it’s more than just initials — it carries the spirit of my parents and the values they lived by.
Meaning prosperity — the kind that uplifts everyone it touches.
Meaning benevolence — the strength to lead with care, kindness, and responsibility.
These values are woven into the very DNA of our company.
SW is a privately held, woman- and minority-owned business. We may be small, but we are bold in our vision. We don’t exist to follow. We exist to lead — even when the path is uncertain.
We face global competition, shifting geopolitical realities, and rising expectations of ESG compliance. And through it all, we remain grounded in our mission and energized by our ability to adapt.
We don’t chase trends. We answer unmet needs.
We don’t fear pressure. We rise through it.
We don’t settle. We innovate.
We exist to protect people — with products, with purpose, and with passion.
We strive to be a beacon of hope, of positivity, and of faith in what’s possible when you lead with heart and act with vision.