SW’s Brand Story: A Legacy of Purpose, Innovation, and Heart

Ask GIA™ Blog

Glove Intelligent Assistant
08.19.2025

From Belle Chou, President – Honoring legacy, leading with purpose, and innovating with heart.

At SW, our story isn’t just about what we make. It’s about why we exist. It’s about the love, hope, and purpose that shaped our past — and continue to guide our future.

Where It All Began

The story of SW begins with my late mother, a visionary woman whose belief in hard work, doing good, and lifting others still lives in every decision we make. She taught me that business isn’t just about profit — it’s about making a positive impact.
The name SW comes from my parents’ names, but it represents far more than two initials:

  • S for Shen – Prosperity, the kind that uplifts everyone it touches.
  • W for Wei – Benevolence, the strength to lead with care, kindness, and responsibility.

These values aren’t just on our walls — they are in our DNA.

A Brand That Lives, Learns, and Leads

We are proud to be a privately held, woman- and minority-owned business. Our size makes us agile, our vision makes us bold, and our purpose makes us unstoppable.

In a world of global competition, shifting geopolitics, and evolving ESG expectations, we remain grounded in our mission and energized by our ability to adapt.

Because SW isn’t just a company — it’s a living, breathing brand:

  • A Brand That Survives – Grounded in resilience, ready for the challenges ahead.
  • A Brand That Thrives – Growing stronger through innovation and adaptability.
  • A Brand That’s Alive – Always evolving to meet the needs of tomorrow.

We don’t chase trends — we meet unmet needs.
We don’t fear pressure — we rise through it.
We don’t settle — we innovate.

Why We Exist

Our mission is simple but powerful: to protect people — with products, with purpose, and with passion.
Every glove we design, every decision we make, and every relationship we build is guided by the belief that doing good gives business its true meaning. We strive to be a beacon of hope, positivity, and possibility — proving that when you lead with heart, you can create change that matters.

Discover the full story of who we are and why we do what we do.
Read Our Story →

About SW Sustainability Solutions

At SW, we are committed to leading the glove industry in environmental, social, and governance (ESG) practices. Our innovative EcoTek® technology exemplifies our dedication to sustainable solutions, while our expertise in sweat management ensures comfort and performance. We also offer specialized chemical compatibility support, assisting customers in selecting gloves tailored to their unique needs. Our mission is to provide products that prioritize safety, health, and environmental responsibility for our customers and the planet